6 Tips to Write an Impactful App Description

Oct 19, 2018 |

6 Tips to Write an Impactful App Description

So you nailed your app creation, gave it a great name and created an awesome icon for it, now what? A stellar app description has the ability to win over potential users and needs to be concise, informative and interesting. Here are some tips to make sure you are getting the most out of your app description.

1. Use Testimonials

Word of mouth is an often-underused facet of marketing, if someone writes a glowing review about your app, tell people about it. It seems more genuine and real than a developer bragging about his own application.

2. Don't Focus Solely on Features, Talk Value

While you should discuss your products features, make sure you also touch on what those features can do for your users. What problem are you solving? Tell them how you will solve it.

3. Add Emotion

Try to assign emotion to the problems you solve. Are you a social media app? Tell users that you can make it easier to wish your best friend happy birthday. Banking app? Tell users that the time they save using your app can be spent with their kids at the pool. Paint your application in a light that makes users identify with what your app is offering.

4. Avoid Keyword Stuffing

While keywords are important, users can see an apps intentional overuse a mile away. Keep using keywords, but make sure you use them in a natural way. Once the keywords start seeming forced, the user will be instantly turned off.

5. Keep it Simple

Need I say more?

6. Test it and Keep Adjusting it

Descriptions aren’t written in stone. Develop one, try it out, measure response and head back to the white board. Make sure your description evolves with your application and the users you are trying to reach.

Descriptions are the unsung heroes of your application page, make sure to get the most out of it!

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Michael Dunn

Michael Dunn

Hi, I'm Michael! I was born and raised in Minnesota, came down to Iowa to attend Drake University, where I graduated with a bachelors degree in Marketing. Self-proclaimed average golfer and IPA aficionado.

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