Defining Your Mobile App Strategy

Defining Your Mobile App Strategy

Creating a mobile app can be difficult, but creating a mobile app strategy can be even harder. Mobile App Strategies provide developers with a way to map out their applications journey to launching. Applications that create a strong strategy and stick to it are more likely to see stronger launches and better performance early on in their apps lifecycle.

First, you want to select your strategic team. Whether you're a startup with two employees or a corporation with 200,000, you need to create a strategic team to help start your mobile application strategy. You want to make sure your team has a diverse background and can look at the application building process from different point-of-views. This diversification can lead to better problem solving amongst your team as well as higher levels of creativity thanks to differing mindsets. Loading your team with members with similar backgrounds can lead to stagnate team sessions, so make sure your members are diverse. Along with diversity, make sure your team members are all involved and heard. Team members that feel that they are not part of the team may start dropping off and could lead to dissension in your strategic team.

Secondly, you want to identify your applications purpose. What problem does your app solve? Once you identify that you can begin to flesh out your app strategy. All apps can fit into the three following segments:

1. Info Gatherers

These apps provide users with functions or content in exchange for user info. These apps are not asking much from their users, instead they just want to know more about them. This could be for research, or just data collection.

2. Engagers

These apps are made to drive user engagement with an app or company. This type of app is a great source for building customer relationships and increasing customer loyalty.

3. Converters

These apps drive to gain conversions. They usually involve areas where users can purchase something from your app or business, or subscribe to your services.

Once you Identify your applications purpose and segment, you can begin really building your strategy.

Finally, you should begin mapping out your app. There are over 2.5 million apps in the market, meaning there are a lot of apps for a lot of different needs. Before you go to market, you need to map out what your app does and how it can improve the lives of your users. Once you map out your app, look around to see your competition/if you have any. Looking at your app and how it fits in the market can help you to begin to identify ways to separate yourself from competitors and help you figure out ways to stand out and gain the attention of potential users.

A strong mobile app strategy can make the launching of an application easy and successful when implemented correctly. Take your time while defining your apps strategy and make sure you put your all into it to ensure a strong and useful mobile app strategy.

 A beginners guide to mobile app analytics is a mobile app analytics tool and marketing platform that provides app statistics, metrics, tracking and monitoring capabilities. provides the foundation to build a decision supporting tool, that will help leaders know the performance of their mobile apps, but more importantly, understand the data behind users behavior. Want to learn more?Check us out!

Michael Dunn

Michael Dunn

Hi, I'm Michael! I was born and raised in Minnesota, came down to Iowa to attend Drake University, where I graduated with a bachelors degree in Marketing. Self-proclaimed average golfer and IPA aficionado.

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